Background  —

Rolls-Royce commissioned Imagination to create 'Inside Rolls Royce' - an exhibition at the Saatchi Gallery designed to immerse the audience in the brand through personal interaction.

An integral element of the audience participation was the accompanying app, which activated at various points of the exhibition through iBeacon technology. 

Background

Rolls-Royce commissioned Imagination to create 'Inside Rolls Royce' - an exhibition at the Saatchi Gallery designed to immerse the audience in the brand through personal interaction.

An integral element of the audience participation was the accompanying app, which activated at various points of the exhibition through iBeacon technology. 

Approach  —

The app's purpose was to guide the visitors as they journeyed through the gallery, providing content along the way. As such, a key consideration in the development of this project was ensuring that the content and delivery of the app reflected the brand, the space and design of the exhibition itself. 

Approach

The app's purpose was to guide the visitors as they journeyed through the gallery, providing content along the way. As such, a key consideration in the development of this project was ensuring that the content and delivery of the app reflected the brand, the space and design of the exhibition itself.