O2  —  Web  —  UI

Background  —

As part of a collaboration between Microsoft and O2, 'Life Unlocked' aimed to provide the customer with a personalised digital shopping experience, that would enable the user to find relevant advice and content for their phones as well as provide recommendations based on their browsing behaviour. 

I designed a virtual showroom, incorporating multimedia lifestyle content and 3D environments to bring O2 products to life. 

Approach  —

My aim was to present content in a visually engaging way, that replicated as much as possible what the customer would be able to experience in a physical show room. This meant bringing a gallery-feel to the design, using interactive elements to bring the products to life for the customer.